Our experimentation with exciting materials and scales when we feel the need to push the boundaries.
We love drawing letters, logotypes, & alphabets. Here is a sampling of some of our team’s text-based projects.
01. Team // Read our story
02. Services // How we build meaningful relationships
03. Process // Learn about our structure & philosophy
04. Contact // Get in touch
Business as Sculpture: Built, Found, Assembled
August 7, 2022
Notes from the Field: Guiding Principles
July 10, 2022
Lessons From the Studio: Begin with the Obvious
June 30, 2022
*The following outline explains our structure and underlying philosophy for meaningful design, particularly as it relates to visual identity systems and brand strategy. In practice, this process involves greater areas of overlap and client collaboration than such a linear description can easily encapsulate.
1. ResearchCreating any great solution begins with diagnosing the problem. At the beginning of all client relationships we work to understand your business, your goals, and your competition with clarity. Our discovery process includes stakeholder conversations as well as audits and analyses so that we have a strong, holistic foundation upon which to build.
During our development phase we put the proverbial pen to paper, exploring broadly to generate a suite of sketches for you to review. Working together to identify the most promising direction, we take an iterative approach to refinement so that the outcome is highly crafted, unique, and embodies your core values. Our strategic survey and design studies result in a cohesive visual system, including everything from logo and colors to typefaces and custom icon sets.