services & deliverables
Services (aka things we do)
As with most things, the best businesses are built on strong foundations. To communicate in a way that resonates with your audience, we work with you to understand the essence of your brand through thorough research. This crucial part of our work together orients all else that follows, establishing purpose as we identify the beacon you light for those you serve.
VISUAL IDENTITY DESIGN
The way you represent your business visually is a critical part of connecting with your customers. From brand colors and fonts to how you handle photography and space on your website, a unique visual identity is a powerful differentiator that amplifies your professionalism when consistently used.
MESSAGING & COPYWRITING
We believe design is storytelling and that all communication, graphic or otherwise, should reinforce your core identity. That being said, the words you choose and the way you tell your story can be the deciding factor in your brand resonating with customers or falling flat. We understand the unique requirements of changing circumstances — from the friendliness of a blog to the authority of a white paper, we guarantee you’ll strike the right tone.
SOCIAL MEDIA MARKETING
The platform dance can be a costly investment when it comes to your limited resources. Whether paid or organic provide the right channels for your particular brand, we’ll work with you to think strategically. Whether the goal is simply to stop the scroll or to build brand perception and community, social media can be an influential space in which to play.
Surface & Apparel Design
When it comes to return on investment, little can compete with the brand loyalty demonstrated by great surface design. That custom tote, enamel lapel pin, or whatever particular piece of collateral will land with your audience — this is the stuff of delight and influence when it comes to ambassadors, and we’d love to help you stand out from the crowd.
While we identify as digital natives, our background is rooted firmly in the physical life of things — sculpture, print, and the tactility of objects. The journey your product takes (particularly in the mind of your customer) begins long before use, and we take seriously the anticipation great packaging plays in creating expectation, desire, and promise. You only get one first impression, and we’ll make sure it’s the right one.
Whether you need to present to your board, investors, prospective clients or just your team in-house, a great slide deck can inspire and build trust. We work with you to craft clear, memorable, persuasive presentations that communicate your professionalism while setting you apart. We’ll leave you with excellent documentation so you can confidently refine your deck and respond to the unique needs of each opportunity.
Sometimes a great piece of visual content is worth more than pages of copy. You may need a hero image to welcome visitors to your homepage, a series of illustrations to clarify a complex situation, or just a great bank of graphics that you can repurpose for many pieces of collateral that need to feel fresh and on brand. We’ll work together to understand the essence of your message and shape the final form to be distinctly you.
We have years of experience teaching photography and digital video (and the degree to support our practice). With a depth of technical knowledge, a serious love for the art and craft of lighting, and a wide range of creative exploration, we’ll work with your team to produce refined headshots or build a library of photographic assets that communicate your brand’s unique look and feel.
Training & Workshops
Whether it’s partnering with your leadership or facilitating a workshop for larger teams, we love empowering clients through discussion, demonstration, and expansive context. These sessions are an ideal way to build brand ambassadors, involve your stakeholders in strategic changes, and create buy-in as you invest in community. Sessions range widely, from a focus on the power of great design for business success to more practical trainings on working within a brand system and utilizing templates.
White Label Creative
Deliverables (aka things we create)
LOGOS & CUSTOM ICON SETS
Logos are as overemphasized as they are devalued, usually in equal measure. A brand is so much more than this particular graphic representation, but because a logo suite becomes inseparable from your business through exposure and familiarity, it is certainly one of the most crucial and challenging parts to get right. Identifying the best approach to brandmarks, monograms, logotypes, as well as dynamic combinations depends on your industry, audience, scale and market share. To build a flexible system for years to come, extending your graphic library with proprietary icons will create variety, visual interest, and secondary elements that maximize brand recognition while remaining fresh.
BRAND BOOKS & STYLE GUIDES
Simply getting your business off the ground can be a monumental achievement. Doing so while creating a cohesive visual identity and brand strategy? Nothing less than extraordinary. Whether it’s a concise style guide summing up your brand elements for consistent usage or a thorough book designed to build brand ambassadors, we’ll work with you to understand your specific needs and create a powerful solution.
EMAIL & SOCIAL MEDIA TEMPLATES
Developing a great visual identity requires time and care along with great strategic thinking. A system is only as good as its implementation, however, and we understand the value of having a set of functional templates designed with your particular operating procedures in mind. Whatever your software and team resources, we will create an array of assets tailored to your social channels, providing training and documentation to ensure successful engagement.
PRESENTATIONS, ANNUAL REPORTS, & OTHER BUSINESS COLLATERAL
We believe business is about relationships and branding about fulfilling promises. Each piece of collateral and every communication is an opportunity to tell your story and live your values. When you’re reporting to your board, sharing accomplishments with your community, or celebrating returns for your investors, you want to do more than just list numbers in bulleted lists — you want your stakeholders to feel the same joy you do after a year of hard work and growth, to intuitively understand the human connections within the data. Compelling visual communication means translating information into emotion so that your audience understands effortlessly.
Drop us a line and let us know how we can help your business thrive.