1. Built, Found, Assembled

TLDR: While a work of sculpture can be built, found, or assembled, a brand is always necessarily an assemblage of some which is built and much which is found.

1. Guiding Principles

TLDR: A foundational brand strategy should inspire your team, identifying the north star that drives the business and the essential principles that define its character. By way of illustration, this list presents our core values and context for putting them into action.

1. Begin with the Obvious

TLDR: Consistently investing time in strategic thinking before implementation will save you time, money, and headaches.