writing
Business as Sculpture
1. Built, Found, Assembled
TLDR: While a work of sculpture can be built, found, or assembled, a brand is always necessarily an assemblage of some which is built and much which is found.
Logan Hamilton Acton
August 7, 2022
Notes from the Field
1. Guiding Principles
TLDR: A foundational brand strategy should inspire your team, identifying the north star that drives the business and the essential principles that define its character. By way of illustration, this list presents our core values and context for putting them into action.
Logan Hamilton Acton
July 10, 2022
Lessons from the Studio
1. Begin with the Obvious
TLDR: Consistently investing time in strategic thinking before implementation will save you time, money, and headaches.
Logan Hamilton Acton
June 30, 2022